Competitive Intelligence Overview
54
Products
286
Assets
3/3
Platforms
5.3
Assets/Product
52 products
274 assets
1 products
7 assets
1 products
5 assets
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Fruitables dominates "Healthy Dog Treats" on walmart with 50% market share, outperforming 1 competitors.
walmartTemptations leads "Pet Supplies > Cats > Treats > Snacks > Crunchy Treats" by 27% over Fruitables. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" has 430 products but Fruitables only has 33 (7.7%). High-volume category with room to grow.
amazon75% of Fruitables's category presence is on amazon. Consider expanding on walmart and target for diversification.
33
7.7% share • #5
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Fruitables Your brand | 54 | 286 | 1★ | 52 | 1 | 1 |
Greenies | 68★ | 432★ | 1★ | 66 | 1 | 1 |
Dentalife | 48 | 38 | 0 | 47 | 1 | — |
H Hapric | 4 | 28 | 0 | 4 | — | — |
H Hapric | 7 | 52 | 0 | 7 | — | — |
Greenies has 1443% more assets than Hapric
Dentalife, Hapric, Hapric have no video assets
Dentalife is not present on Target
Hapric is not present on Walmart, Target
Hapric is not present on Walmart, Target