Competitive Intelligence Overview
57
Products
320
Assets
1/3
Platforms
5.6
Assets/Product
57 products
320 assets
Not present
Not present
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Frito Lay leads in 2 categories across amazon. Key strongholds: Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Chips & Crisps > Potato, Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Chips & Crisps.
Popcorners leads "Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Chips & Crisps > Corn" by 58% over Frito Lay. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Food & Beverage Gifts > Snack Gifts" has 105 products but Frito Lay only has 3 (2.9%). High-volume category with room to grow.
amazon100% of Frito Lay's category presence is on amazon. Consider expanding on walmart and target for diversification.
32
32% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Frito Lay Your brand | 57★ | 320★ | 0 | 57 | — | — |
Popcorners | 54 | 281 | 1★ | 52 | 1 | 1 |
S Siete | 20 | 102 | 0 | 20 | — | — |
F Fritos | 7 | 39 | 0 | 7 | — | — |
S Siete | 8 | 51 | 0 | 8 | — | — |
F Fritos | 8 | 66 | 0 | 8 | — | — |
Frito Lay has 721% more assets than Fritos
Frito Lay, Siete, Fritos, Siete, Fritos have no video assets
Frito Lay is not present on Walmart, Target
Siete is not present on Walmart, Target
Fritos is not present on Walmart, Target