Competitive Intelligence Overview
51
Products
458
Assets
2/3
Platforms
9.0
Assets/Product
50 products
450 assets
1 products
8 assets
Not present
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Friskies dominates "All Cat Treats" on walmart with 100% market share, outperforming 0 competitors.
walmartHartz leads "Pet Supplies > Cats > Treats > Snacks" by 44% over Friskies. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Treats > Snacks > Crunchy Treats" has 84 products but Friskies only has 7 (8.3%). High-volume category with room to grow.
amazon86% of Friskies's category presence is on amazon. Consider expanding on walmart and target for diversification.
32
19.5% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Friskies Your brand | 51 | 458 | 0 | 50 | 1 | — |
Sheba | 47 | 343 | 1★ | 45 | 1 | 1 |
Temptations | 51 | 400 | 1★ | 50 | — | 1 |
Hartz | 77★ | 539★ | 0 | 76 | 1 | — |
Hartz has 57% more assets than Sheba
Friskies, Hartz have no video assets
Friskies is not present on Target
Temptations is not present on Walmart
Hartz is not present on Target