Competitive Intelligence Overview
58
Products
87
Assets
2/3
Platforms
1.5
Assets/Product
57 products
79 assets
1 products
8 assets
Not present
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Focusrite dominates "Musical Instruments > Studio Recording Equipment > Computer Recording > Audio Interfaces" on amazon with 31.8% market share, outperforming 3 competitors.
amazon"Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Accessories > Cables & Interconnects > USB Cables" has 156 products but Focusrite only has 1 (0.6%). High-volume category with room to grow.
amazon75% of Focusrite's category presence is on amazon. Consider expanding on walmart and target for diversification.
50
31.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Focusrite Your brand | 58 | 87 | 0★ | 57 | 1 | — |
Universal Audio | 47 | 250 | 0★ | 46 | 1 | — |
Behringer | 137★ | 388★ | 0★ | 136 | 1 | — |
Solid State Logic | 50 | 224 | 0★ | 49 | 1 | — |
Behringer has 346% more assets than Focusrite
Focusrite is not present on Target
Universal Audio is not present on Target
Behringer is not present on Target
Solid State Logic is not present on Target