Competitive Intelligence Overview
50
Products
209
Assets
3/3
Platforms
4.2
Assets/Product
48 products
194 assets
1 products
6 assets
1 products
9 assets
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Fleet leads in 2 categories across amazon, walmart. Key strongholds: Health & Household > Sexual Wellness > Adult Toys & Games > Sex Toys > Enema Products, Fleet Suppositories.
Gas-X leads "Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Gas Relief" by 49% over Fleet. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Gas Relief" has 91 products but Fleet only has 1 (1.1%). High-volume category with room to grow.
amazon71% of Fleet's category presence is on amazon. Consider expanding on walmart and target for diversification.
39
22.9% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Fleet Your brand | 50 | 209 | 1★ | 48 | 1 | 1 |
Gas-X | 51 | 308★ | 1★ | 49 | 1 | 1 |
IBgard | 38 | 243 | 1★ | 36 | 1 | 1 |
Dulcolax | 53★ | 42 | 0 | 51 | 1 | 1 |
Gas-X has 633% more assets than Dulcolax
Dulcolax has no video assets
IBgard has the highest asset coverage (6.4 assets/product)