Competitive Intelligence Overview
117
Products
834
Assets
1/3
Platforms
7.1
Assets/Product
117 products
834 assets
Not present
Not present
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Fiskars leads in 12 categories across amazon. Key strongholds: Patio, Lawn & Garden > Gardening & Lawn Care > Hand Tools > Shears & Scissors > Scissors, Arts, Crafts & Sewing > Crafting > Craft Supplies > Cutting Tools > Scissors.
Grampa's Weeder leads "Patio, Lawn & Garden > Gardening & Lawn Care > Hand Tools > Manual Weeders" by 49% over Fiskars. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Knives & Tools > Axes & Hatchets" has 101 products but Fiskars only has 2 (2%). High-volume category with room to grow.
amazon100% of Fiskars's category presence is on amazon. Consider expanding on walmart and target for diversification.
9
10.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Fiskars Your brand | 117 | 834 | 0★ | 117 | — | — |
W WORKPRO | 199★ | 1,497★ | 0★ | 199 | — | — |
E EUIJOIP | 9 | 69 | 0★ | 9 | — | — |
T Truper | 16 | 38 | 0★ | 16 | — | — |
E EUIJOIP | 3 | 21 | 0★ | 3 | — | — |
T Truper | 5 | 19 | 0★ | 5 | — | — |
WORKPRO has 7779% more assets than Truper
Fiskars is not present on Walmart, Target
WORKPRO is not present on Walmart, Target
EUIJOIP is not present on Walmart, Target
Truper is not present on Walmart, Target