Category Insights
AICategory Leader
FIRST RESPONSE dominates "Health & Household > Medical Supplies & Equipment > Home Tests > Family Planning Tests > Pregnancy Tests" on amazon with 24% market share, outperforming 3 competitors.
amazonPlatform Concentration
100% of FIRST RESPONSE's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesLeader in 1
FIRST RESPONSE(Your brand)
6
24% share • #1
Top Competitors
#2
E
Easy@Home28%#3
C
Clinical Guard14%#4
Amazon Basic Care14%