Category Insights
AICompetitive Threat
Tree Hut leads "Beauty & Personal Care > Skin Care > Body > Body Scrubs" by 16% over First Aid Beauty. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Masks" has 114 products but First Aid Beauty only has 1 (0.9%). High-volume category with room to grow.
amazonPlatform Concentration
100% of First Aid Beauty's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
5 categoriesFirst Aid Beauty(Your brand)
2
14.3% share • #2
Top Competitors
#1
Sol de Janeiro321.4%
#2
O
OUAI214.3%#3
Tree Hut17.1%