Category Insights
AICompetitive Threat
Epic Skates leads "Sports & Outdoors > Sports > Skates, Skateboards & Scooters > Inline & Roller Skating > Roller Skates > Speed Skates" by 28% over Fila. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Clothing, Shoes & Jewelry > Boys > Clothing > Active > Active Shorts" has 251 products but Fila only has 1 (0.4%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Fila's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
8 categoriesFila(Your brand)
2
3% share • #6
Top Competitors
#1
N
New Balance1319.7%#2
PUMA57.6%
#3
C
Cinwiny46.1%