Competitive Intelligence Overview
93
Products
318
Assets
2/3
Platforms
3.4
Assets/Product
92 products
312 assets
1 products
6 assets
Not present
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Farberware leads in 2 categories across amazon, walmart. Key strongholds: Appliances > Dishwashers > Countertop Dishwashers, Cookware Sets.
OXO leads "Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Peeling, Grating & Slicing Tools > Peelers" by 20% over Farberware. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Cutting Boards, Mats & Sets > Cutting Boards" has 146 products but Farberware only has 9 (6.2%). High-volume category with room to grow.
amazon98% of Farberware's category presence is on amazon. Consider expanding on walmart and target for diversification.
9
6.2% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Farberware Your brand | 93 | 318 | 0★ | 92 | 1 | — |
OXO | 290★ | 2,179★ | 0★ | 289 | 1 | — |
KitchenAid | 132 | 804 | 0★ | 131 | 1 | — |
G GLX | 3 | 20 | 0★ | 3 | — | — |
G GLX | 22 | 161 | 0★ | 22 | — | — |
OXO has 10795% more assets than GLX
Farberware is not present on Target
OXO is not present on Target
KitchenAid is not present on Target
GLX is not present on Walmart, Target