Competitive Intelligence Overview
56
Products
80
Assets
3/3
Platforms
1.4
Assets/Product
54 products
61 assets
1 products
8 assets
1 products
11 assets
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Fancy Feast dominates "Pet Supplies > Cats > Food > Wet > Canned" on amazon with 24.4% market share, outperforming 3 competitors.
amazonHartz leads "Pet Supplies > Cats > Treats > Snacks" by 44% over Fancy Feast. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Food > Dry" has 142 products but Fancy Feast only has 5 (3.5%). High-volume category with room to grow.
amazon67% of Fancy Feast's category presence is on amazon. Consider expanding on walmart and target for diversification.
40
24.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Fancy Feast Your brand | 56★ | 80 | 1★ | 54 | 1 | 1 |
Sheba | 47 | 343★ | 1★ | 45 | 1 | 1 |
T TIKI PETS | 4 | 39 | 0 | 4 | — | — |
I I AND LOVE AND YOU | 6 | 51 | 0 | 6 | — | — |
T TIKI PETS | 2 | 15 | 0 | 2 | — | — |
I I AND LOVE AND YOU | 3 | 25 | 0 | 3 | — | — |
Sheba has 2187% more assets than TIKI PETS
TIKI PETS, I AND LOVE AND YOU, TIKI PETS, I AND LOVE AND YOU have no video assets
TIKI PETS is not present on Walmart, Target
I AND LOVE AND YOU is not present on Walmart, Target
TIKI PETS is not present on Walmart, Target