Category Insights
AICategory Leader
ETUDE dominates "Beauty & Personal Care > Makeup > Lips > Lip Stains" on amazon with 13.3% market share, outperforming 3 competitors.
amazonCompetitive Threat
NYX PROFESSIONAL MAKEUP leads "Beauty & Personal Care > Makeup > Eyes > Eyebrow Color" by 14% over ETUDE. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Makeup > Eyes > Eyebrow Color" has 56 products but ETUDE only has 1 (1.8%). High-volume category with room to grow.
amazonPlatform Concentration
100% of ETUDE's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesLeader in 1
ETUDE(Your brand)
4
13.3% share • #1
Top Competitors
#2
COVERGIRL26.7%
#3
L
LANEIGE26.7%#4
Burt's Bees26.7%