Category Insights
AICategory Leader
Estée Lauder dominates "Beauty & Personal Care > Fragrance > Women's > Eau Fraiche" on amazon with 23.8% market share, outperforming 3 competitors.
amazonCompetitive Threat
Victoria's Secret leads "Beauty & Personal Care > Fragrance > Women's > Sets" by 14% over Estée Lauder. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Personal Care > Bath & Bathing Accessories > Bath > Bath Oils" has 53 products but Estée Lauder only has 1 (1.9%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Estée Lauder's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
6 categoriesLeader in 1
Estée Lauder(Your brand)
5
23.8% share • #1
Top Competitors
#2
C
CHANEL419%#3
REVLON29.5%
#4
K
Karen Low14.8%