Competitive Intelligence Overview
71
Products
144
Assets
2/3
Platforms
2.0
Assets/Product
70 products
136 assets
1 products
8 assets
Not present
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essie dominates "Beauty & Personal Care > Foot, Hand & Nail Care > Nail Art & Polish > Nail Polish" on amazon with 31.6% market share, outperforming 3 competitors.
amazonBliss Kiss leads "Beauty & Personal Care > Foot, Hand & Nail Care > Nail Care > Nail Repair" by 17% over essie. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Foot, Hand & Nail Care > Nail Art & Polish > Tools > Nail Art Brushes" has 80 products but essie only has 1 (1.3%). High-volume category with room to grow.
amazon88% of essie's category presence is on amazon. Consider expanding on walmart and target for diversification.
62
31.6% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
essie Your brand | 71★ | 144 | 0 | 70 | 1 | — |
CND | 55 | 238 | 1★ | 53 | 1 | 1 |
Sally Hansen | 64 | 341★ | 0 | 63 | 1 | — |
G GAOY | 21 | 133 | 0 | 21 | — | — |
Sally Hansen has 156% more assets than GAOY
essie, Sally Hansen, GAOY have no video assets
essie is not present on Target
Sally Hansen is not present on Target
GAOY is not present on Walmart, Target