Competitive Intelligence Overview
56
Products
86
Assets
2/3
Platforms
1.5
Assets/Product
55 products
78 assets
1 products
8 assets
Not present
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essence leads in 5 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Makeup > Eyes > Mascara, Health & Household > Health Care > Alternative Medicine > Aromatherapy.
MAYBELLINE leads "Beauty & Personal Care > Makeup > Lips > Lipstick" by 25% over essence. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but essence only has 5 (3%). High-volume category with room to grow.
amazon96% of essence's category presence is on amazon. Consider expanding on walmart and target for diversification.
18
27.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
essence Your brand | 56 | 86 | 0 | 55 | 1 | — |
e.l.f. | 101 | 492 | 1★ | 100 | — | 1 |
COVERGIRL | 90 | 278 | 1★ | 88 | 1 | 1 |
L'Oreal Paris | 114★ | 803★ | 0 | 113 | — | 1 |
L'Oreal Paris has 834% more assets than essence
essence, L'Oreal Paris have no video assets
essence is not present on Target
e.l.f. is not present on Walmart
L'Oreal Paris is not present on Walmart