Category Insights
AICompetitive Threat
The Only Bean leads "Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Chips & Crisps > Vegetable" by 12% over Enlightened. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Chips & Crisps > Vegetable" has 87 products but Enlightened only has 1 (1.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Enlightened's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesEnlightened(Your brand)
1
1.1% share • #37
Top Competitors
#1
The Only Bean1112.6%
#2
S
Sensible Portions78%#3
3
365 by Whole Foods Market33.4%