Competitive Intelligence Overview
84
Products
110
Assets
3/3
Platforms
1.3
Assets/Product
82 products
96 assets
1 products
8 assets
1 products
6 assets
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Elmer's leads in 8 categories across amazon, walmart, target. Key strongholds: Office Products > Office & School Supplies > Tape, Adhesives & Fasteners > Adhesives & Glue > Liquid White Glues, Arts, Crafts & Sewing > Crafting > Craft Supplies > Adhesives > Glue Sticks & Pens.
Lauthen.S leads "Office Products > Office & School Supplies > Desk Accessories & Workspace Organizers > Mouse Pads & Wrist Rests > Mouse Pads" by 33% over Elmer's. Consider expanding product range or improving visibility in this category.
amazon"Tools & Home Improvement > Hardware > Adhesives & Sealers > Wood Filler" has 80 products but Elmer's only has 3 (3.8%). High-volume category with room to grow.
amazon88% of Elmer's's category presence is on amazon. Consider expanding on walmart and target for diversification.
14
37.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Elmer's Your brand | 84★ | 110 | 1★ | 82 | 1 | 1 |
A Aleene's | 23 | 164★ | 0 | 23 | — | — |
A Adtech | 14 | 93 | 0 | 14 | — | — |
A Adtech | 5 | 34 | 0 | 5 | — | — |
A ANMEILU | 3 | 18 | 0 | 3 | — | — |
A ANMEILU | 7 | 15 | 0 | 7 | — | — |
Aleene's has 993% more assets than ANMEILU
Aleene's, Adtech, Adtech, ANMEILU, ANMEILU have no video assets
Aleene's is not present on Walmart, Target
Adtech is not present on Walmart, Target
Adtech is not present on Walmart, Target