Competitive Intelligence Overview
5
Products
21
Assets
1/3
Platforms
4.2
Assets/Product
5 products
21 assets
Not present
Not present
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Al-Rehab leads "Beauty & Personal Care > Fragrance > Women's" by 25% over Elizabeth Taylor. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Fragrance > Women's > Eau de Toilette" has 59 products but Elizabeth Taylor only has 1 (1.7%). High-volume category with room to grow.
amazon100% of Elizabeth Taylor's category presence is on amazon. Consider expanding on walmart and target for diversification.
2
8.3% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
E Elizabeth Taylor Your brand | 5 | 21 | 0★ | 5 | — | — |
Versace | 81★ | 264 | 0★ | 80 | 1 | — |
Sol de Janeiro | 51 | 352★ | 0★ | 49 | 1 | 1 |
D DIME | 4 | 22 | 0★ | 4 | — | — |
D DIME | 3 | 18 | 0★ | 3 | — | — |
Sol de Janeiro has 1856% more assets than DIME
Elizabeth Taylor is not present on Walmart, Target
Versace is not present on Target
DIME is not present on Walmart, Target
DIME is not present on Walmart, Target