Category Insights
AICompetitive Threat
Bostitch leads "Arts, Crafts & Sewing > Crafting > Paper & Paper Crafts > Punches" by 17% over EK Tools. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Arts, Crafts & Sewing > Scrapbooking & Stamping > Scrapbooking Tools" has 19 products but EK Tools only has 1 (5.3%). High-volume category with room to grow.
amazonPlatform Concentration
100% of EK Tools's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
3 categoriesEK Tools(Your brand)
1
5.3% share • #4
Top Competitors
#1
W
We R Memory Keepers315.8%#2
Cricut210.5%
#3
X-Acto15.3%