Competitive Intelligence Overview
53
Products
40
Assets
3/3
Platforms
0.8
Assets/Product
51 products
24 assets
1 products
8 assets
1 products
8 assets
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efferdent leads in 3 categories across amazon, walmart, target. Key strongholds: Health & Household > Oral Care > Denture Care > Cleansers, Retainer Cleaner.
Biotrue leads "Health & Household > Vision > Contact Lens Care > Soaking Solutions" by 30% over efferdent. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Vision > Contact Lens Care > Soaking Solutions" has 137 products but efferdent only has 1 (0.7%). High-volume category with room to grow.
amazon67% of efferdent's category presence is on amazon. Consider expanding on walmart and target for diversification.
47
49% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
efferdent Your brand | 53★ | 40 | 1★ | 51 | 1 | 1 |
L LapGear | 5 | 33 | 0 | 5 | — | — |
E EBC | 4 | 12 | 0 | 4 | — | — |
L LapGear | 7 | 32 | 0 | 7 | — | — |
E EBC | 6 | 33 | 0 | 6 | — | — |
D DigiTech | 15 | 68 | 0 | 15 | — | — |
D DigiTech | 17 | 147★ | 0 | 17 | — | — |
DigiTech has 1125% more assets than EBC
LapGear, EBC, LapGear, EBC, DigiTech, DigiTech have no video assets
LapGear is not present on Walmart, Target
EBC is not present on Walmart, Target
LapGear is not present on Walmart, Target