Competitive Intelligence Overview
13
Products
131
Assets
1/3
Platforms
10.1
Assets/Product
13 products
131 assets
Not present
Not present
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EcoTools dominates "Beauty & Personal Care > Personal Care > Bath & Bathing Accessories > Bathing Accessories > Bath & Body Brushes" on amazon with 9.5% market share, outperforming 3 competitors.
amazonBuf-Puf leads "Beauty & Personal Care > Personal Care > Bath & Bathing Accessories > Bathing Accessories > Bath Sponges" by 49% over EcoTools. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Tools & Accessories > Makeup Brushes & Tools > Face > Face Brushes > Foundation Brushes" has 84 products but EcoTools only has 3 (3.6%). High-volume category with room to grow.
amazon100% of EcoTools's category presence is on amazon. Consider expanding on walmart and target for diversification.
3
6.8% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
E EcoTools Your brand | 13 | 131 | 0 | 13 | — | — |
e.l.f. | 101★ | 492★ | 1★ | 100 | — | 1 |
D DUcare | 6 | 52 | 0 | 6 | — | — |
D DUcare | 5 | 34 | 0 | 5 | — | — |
e.l.f. has 1347% more assets than DUcare
EcoTools, DUcare, DUcare have no video assets
EcoTools is not present on Walmart, Target
e.l.f. is not present on Walmart
DUcare is not present on Walmart, Target