Category Insights
AICompetitive Threat
Douxo leads "Pet Supplies > Dogs > Grooming > Shampoos & Conditioners > Shampoos" by 20% over earthbath. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Pet Supplies > Cats > Grooming > Shampoos & Conditioners > Shampoos" has 125 products but earthbath only has 1 (0.8%). High-volume category with room to grow.
amazonPlatform Concentration
100% of earthbath's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
6 categoriesearthbath(Your brand)
2
2.7% share • #4
Top Competitors
#1
L
Lee Uniforms810.8%#2
Arm & Hammer68.1%
#3
Nature's Miracle45.4%