Competitive Intelligence Overview
54
Products
31
Assets
2/3
Platforms
0.6
Assets/Product
53 products
28 assets
1 products
3 assets
Not present
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e.l.f. Cosmetics leads in 2 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Makeup > Eyes, e.l.f. Face Makeup.
COVERGIRL leads "Beauty & Personal Care > Makeup > Face > Foundation" by 24% over e.l.f. Cosmetics. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers" has 163 products but e.l.f. Cosmetics only has 2 (1.2%). High-volume category with room to grow.
amazon96% of e.l.f. Cosmetics's category presence is on amazon. Consider expanding on walmart and target for diversification.
4
12.5% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
e.l.f. Cosmetics Your brand | 54 | 31 | 0 | 53 | 1 | — |
e.l.f. | 101★ | 492 | 1★ | 100 | — | 1 |
NYX PROFESSIONAL MAKEUP | 78 | 512 | 1★ | 76 | 1 | 1 |
wet n wild | 67 | 561★ | 0 | 66 | 1 | — |
wet n wild has 1710% more assets than e.l.f. Cosmetics
e.l.f. Cosmetics, wet n wild have no video assets
e.l.f. Cosmetics is not present on Target
e.l.f. is not present on Walmart
wet n wild is not present on Target