Competitive Intelligence Overview
101
Products
492
Assets
2/3
Platforms
4.9
Assets/Product
100 products
487 assets
Not present
1 products
5 assets
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e.l.f. leads in 5 categories across amazon, target. Key strongholds: Beauty & Personal Care > Tools & Accessories > Makeup Brushes & Tools > Eye > Eyeshadow Brushes, Beauty & Personal Care > Skin Care > Lip Care > Scrubs.
essence leads "Beauty & Personal Care > Makeup > Eyes > Mascara" by 26% over e.l.f.. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but e.l.f. only has 1 (0.6%). High-volume category with room to grow.
amazon98% of e.l.f.'s category presence is on amazon. Consider expanding on walmart and target for diversification.
6
15% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
e.l.f. Your brand | 101 | 492 | 1★ | 100 | — | 1 |
e.l.f. Cosmetics | 54 | 31 | 0 | 53 | 1 | — |
wet n wild | 67 | 561 | 0 | 66 | 1 | — |
L'Oreal Paris | 114★ | 803★ | 0 | 113 | — | 1 |
L'Oreal Paris has 2490% more assets than e.l.f. Cosmetics
e.l.f. Cosmetics, wet n wild, L'Oreal Paris have no video assets
e.l.f. is not present on Walmart
e.l.f. Cosmetics is not present on Target
wet n wild is not present on Target