Category Insights
AICategory Leader
DURACELL dominates "Health & Household > Household Supplies > Household Batteries > Coin & Button Cell" on amazon with 20.5% market share, outperforming 3 competitors.
amazonCompetitive Threat
Energizer leads "Health & Household > Household Supplies > Household Batteries > AA" by 24% over DURACELL. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Household Supplies > Household Batteries > 6V" has 82 products but DURACELL only has 1 (1.2%). High-volume category with room to grow.
amazonPlatform Concentration
100% of DURACELL's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
13 categoriesLeader in 1
DURACELL(Your brand)
16
20.5% share • #1
Top Competitors
#2
E
Energizer911.5%#3
L
LiCB810.3%#4
Amazon Basics56.4%