Competitive Intelligence Overview
125
Products
431
Assets
2/3
Platforms
3.4
Assets/Product
124 products
429 assets
1 products
2 assets
Not present
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Dremel leads in 9 categories across amazon, walmart. Key strongholds: Tools & Home Improvement > Power & Hand Tools > Power Tools > Rotary Tools, Tools & Home Improvement > Power & Hand Tools > Power Tool Parts & Accessories > Power Rotary Tool Parts & Accessories > Attachments.
DMT (Diamond Machining Technology) leads "Tools & Home Improvement > Power & Hand Tools > Hand Tools > Sharpening Stones" by 31% over Dremel. Consider expanding product range or improving visibility in this category.
amazon"Tools & Home Improvement > Power & Hand Tools > Power Tool Parts & Accessories > Power Tools Replacement Parts" has 125 products but Dremel only has 1 (0.8%). High-volume category with room to grow.
amazon98% of Dremel's category presence is on amazon. Consider expanding on walmart and target for diversification.
36
92.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Dremel Your brand | 125 | 431 | 0★ | 124 | 1 | — |
Makita | 171 | 1,105 | 0★ | 170 | — | 1 |
DEWALT | 472 | 2,938 | 0★ | 471 | — | 1 |
G Generic | 11,125★ | 50,596★ | 0★ | 11125 | — | — |
Generic has 11639% more assets than Dremel
Dremel is not present on Target
Makita is not present on Walmart
DEWALT is not present on Walmart
Generic is not present on Walmart, Target