Competitive Intelligence Overview
54
Products
88
Assets
2/3
Platforms
1.6
Assets/Product
53 products
80 assets
1 products
8 assets
Not present
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DreamBone leads in 2 categories across amazon, walmart. Key strongholds: Pet Supplies > Dogs > Treats > Rawhide > Sticks & Twists, DreamBone.
SmartBones leads "Pet Supplies > Dogs > Treats > Bones" by 45% over DreamBone. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" has 430 products but DreamBone only has 22 (5.1%). High-volume category with room to grow.
amazon89% of DreamBone's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
5.1% share • #7
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
DreamBone Your brand | 54 | 88 | 0 | 53 | 1 | — |
Good'n'Fun | 56★ | 344★ | 0 | 56 | — | — |
Milk-Bone | 48 | 309 | 1★ | 47 | — | 1 |
R RETTACY | 9 | 81 | 0 | 9 | — | — |
R RETTACY | 3 | 21 | 0 | 3 | — | — |
Good'n'Fun has 1538% more assets than RETTACY
DreamBone, Good'n'Fun, RETTACY, RETTACY have no video assets
DreamBone is not present on Target
Good'n'Fun is not present on Walmart, Target
Milk-Bone is not present on Walmart