Category Insights
AICompetitive Threat
baleaf leads "Clothing, Shoes & Jewelry > Men > Clothing > Jackets & Coats > Active & Performance > Insulated" by 28% over Drake Waterfowl. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Sports & Outdoors > Clothing > Men > Outerwear > Jackets" has 234 products but Drake Waterfowl only has 7 (3%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Drake Waterfowl's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
11 categoriesDrake Waterfowl(Your brand)
7
3% share • #6
Top Competitors
#1
Nike5121.8%
#2
H
Holloway4720.1%#3
Columbia3816.2%