Competitive Intelligence Overview
17
Products
130
Assets
1/3
Platforms
7.6
Assets/Product
17 products
130 assets
Not present
Not present
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Downy dominates "Health & Household > Household Supplies > Laundry > Liquid Fabric Softener" on amazon with 83.3% market share, outperforming 1 competitors.
amazonBounce leads "Health & Household > Household Supplies > Laundry > Dryer Sheets" by 18% over Downy. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Household Supplies > Laundry > Starch & Anti-static Sprays" has 77 products but Downy only has 7 (9.1%). High-volume category with room to grow.
amazon100% of Downy's category presence is on amazon. Consider expanding on walmart and target for diversification.
7
9.1% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
D Downy Your brand | 17 | 130 | 0 | 17 | — | — |
Arm & Hammer | 138★ | 654★ | 1★ | 136 | 1 | 1 |
D Dawn | 10 | 58 | 0 | 10 | — | — |
D Dawn | 20 | 151 | 0 | 20 | — | — |
8 86 York | 3 | 22 | 0 | 3 | — | — |
8 86 York | 5 | 17 | 0 | 5 | — | — |
Arm & Hammer has 3747% more assets than 86 York
Downy, Dawn, Dawn, 86 York, 86 York have no video assets
Downy is not present on Walmart, Target
Dawn is not present on Walmart, Target
Dawn is not present on Walmart, Target