Competitive Intelligence Overview
94
Products
428
Assets
2/3
Platforms
4.6
Assets/Product
93 products
421 assets
1 products
7 assets
Not present
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Dove leads in 2 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Antiperspirant Deodorant, Dove Deodorant.
Softsoap leads "Beauty & Personal Care > Skin Care > Body > Cleansers > Hand Wash" by 32% over Dove. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but Dove only has 15 (9.4%). High-volume category with room to grow.
amazon96% of Dove's category presence is on amazon. Consider expanding on walmart and target for diversification.
17
13.8% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Dove Your brand | 94★ | 428 | 0 | 93 | 1 | — |
CeraVe | 67 | 482★ | 1★ | 65 | 1 | 1 |
Tree Hut | 59 | 384 | 1★ | 57 | 1 | 1 |
Sol de Janeiro | 51 | 352 | 0 | 49 | 1 | 1 |
Dove, Sol de Janeiro have no video assets
Dove is not present on Target
CeraVe has the highest asset coverage (7.2 assets/product)