Category Insights
AICompetitive Threat
Dove leads "Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Antiperspirant Deodorant" by 23% over Donna Karan Cashmere Mist. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Antiperspirant Deodorant" has 65 products but Donna Karan Cashmere Mist only has 1 (1.5%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Donna Karan Cashmere Mist's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesDonna Karan Cashmere Mist(Your brand)
1
1.5% share • #16
Top Competitors
#1
Dove1624.6%
#2
D
Degree1116.9%#3
S
Secret69.2%