Competitive Intelligence Overview
51
Products
40
Assets
3/3
Platforms
0.8
Assets/Product
49 products
24 assets
1 products
6 assets
1 products
10 assets
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Desitin leads in 2 categories across walmart, target. Key strongholds: Diaper Rash Creams, Baby Toiletries.
Neosporin leads "Health & Household > Health Care > First Aid > Antibiotics & Antiseptics > Ointments" by 24% over Desitin. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > First Aid > Antibiotics & Antiseptics > Ointments" has 121 products but Desitin only has 1 (0.8%). High-volume category with room to grow.
amazon75% of Desitin's category presence is on amazon. Consider expanding on walmart and target for diversification.
43
32.6% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Desitin Your brand | 51 | 40 | 1★ | 49 | 1 | 1 |
Aquaphor | 54★ | 50 | 1★ | 52 | 1 | 1 |
T TenderGentle | 14 | 92 | 0 | 14 | — | — |
P Peppercorn Kids | 4 | 19 | 0 | 4 | — | — |
T TenderGentle | 5 | 28 | 0 | 5 | — | — |
P Peppercorn Kids | 26 | 201★ | 0 | 26 | — | — |
Peppercorn Kids has 958% more assets than Peppercorn Kids
TenderGentle, Peppercorn Kids, TenderGentle, Peppercorn Kids have no video assets
TenderGentle is not present on Walmart, Target
Peppercorn Kids is not present on Walmart, Target
TenderGentle is not present on Walmart, Target