Competitive Intelligence Overview
48
Products
38
Assets
2/3
Platforms
0.8
Assets/Product
47 products
30 assets
1 products
8 assets
Not present
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Temptations leads "Pet Supplies > Cats > Treats > Snacks > Crunchy Treats" by 32% over Dentalife. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" has 430 products but Dentalife only has 32 (7.4%). High-volume category with room to grow.
amazon86% of Dentalife's category presence is on amazon. Consider expanding on walmart and target for diversification.
32
7.4% share • #6
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Dentalife Your brand | 48 | 38 | 0 | 47 | 1 | — |
Greenies | 68 | 432★ | 1★ | 66 | 1 | 1 |
Fruitables | 54 | 286 | 1★ | 52 | 1 | 1 |
Blue Buffalo | 79★ | 354 | 1★ | 77 | 1 | 1 |
Greenies has 1037% more assets than Dentalife
Dentalife has no video assets
Dentalife is not present on Target
Greenies has the highest asset coverage (6.4 assets/product)
Blue Buffalo has a low primary asset ratio