Category Insights
AICompetitive Threat
K18 leads "Beauty & Personal Care > Hair Care > Hair Masks" by 29% over Davines. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Hair Care > Hair Masks" has 52 products but Davines only has 1 (1.9%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Davines's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesDavines(Your brand)
1
1.9% share • #18
Top Competitors
#1
K181630.8%
#2
CHI59.6%
#3
R
Redken35.8%