Competitive Intelligence Overview
14
Products
51
Assets
1/3
Platforms
3.6
Assets/Product
14 products
51 assets
Not present
Not present
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Darice leads in 3 categories across amazon. Key strongholds: Arts, Crafts & Sewing > Needlework > Needlepoint > Patterns, Arts, Crafts & Sewing > Needlework > Needlepoint > Blank Canvas.
Kozyhvn leads "Electronics > Camera & Photo > Lighting & Studio > Photo Studio > Storage & Presentation Materials > Portfolios" by 56% over Darice. Consider expanding product range or improving visibility in this category.
amazon"Arts, Crafts & Sewing > Crafting > Craft Supplies > Wiggle Eyes" has 91 products but Darice only has 1 (1.1%). High-volume category with room to grow.
amazon100% of Darice's category presence is on amazon. Consider expanding on walmart and target for diversification.
2
2.2% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
D Darice Your brand | 14 | 51 | 0★ | 14 | — | — |
G Gartful | 6 | 40 | 0★ | 6 | — | — |
I ITOYA | 31★ | 152★ | 0★ | 31 | — | — |
G Gartful | 3 | 22 | 0★ | 3 | — | — |
I ITOYA | 6 | 31 | 0★ | 6 | — | — |
ITOYA has 591% more assets than Gartful
Darice is not present on Walmart, Target
Gartful is not present on Walmart, Target
ITOYA is not present on Walmart, Target
Gartful is not present on Walmart, Target