Competitive Intelligence Overview
29
Products
99
Assets
2/3
Platforms
3.4
Assets/Product
28 products
93 assets
Not present
1 products
6 assets
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Crock-Pot leads in 2 categories across amazon, target. Key strongholds: Home & Kitchen > Kitchen & Dining > Small Appliances > Slow Cookers, Slow Cookers & Roasters.
McCormick leads "Grocery & Gourmet Food > Pantry Staples > Herbs, Spices & Seasonings > Mixed Spices & Seasonings > Poultry Seasoning" by 14% over Crock-Pot. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Cookware > Pots & Pans > Dutch Ovens" has 87 products but Crock-Pot only has 2 (2.3%). High-volume category with room to grow.
amazon88% of Crock-Pot's category presence is on amazon. Consider expanding on walmart and target for diversification.
20
43.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Crock-Pot Your brand | 29★ | 99 | 0★ | 28 | — | 1 |
M Martha Stewart | 10 | 74 | 0★ | 10 | — | — |
S STAUB | 9 | 56 | 0★ | 9 | — | — |
M Martha Stewart | 28 | 183★ | 0★ | 28 | — | — |
S STAUB | 21 | 113 | 0★ | 21 | — | — |
G GLX | 3 | 20 | 0★ | 3 | — | — |
G GLX | 22 | 161 | 0★ | 22 | — | — |
Martha Stewart has 815% more assets than GLX
Crock-Pot is not present on Walmart
Martha Stewart is not present on Walmart, Target
STAUB is not present on Walmart, Target
Martha Stewart is not present on Walmart, Target