Competitive Intelligence Overview
62
Products
112
Assets
3/3
Platforms
1.8
Assets/Product
60 products
96 assets
1 products
7 assets
1 products
9 assets
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Cremo leads in 4 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Shave & Hair Removal > Men's > Beard & Mustache Care > Beard Conditioners & Oils, Beauty & Personal Care > Shave & Hair Removal > Men's > After Shaves > Balms.
Gillette leads "Beauty & Personal Care > Shave & Hair Removal > Men's > Razors & Blades > Disposable Razors" by 50% over Cremo. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but Cremo only has 12 (7.5%). High-volume category with room to grow.
amazon92% of Cremo's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
7.5% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Cremo Your brand | 62 | 112 | 1★ | 60 | 1 | 1 |
Gillette | 78 | 543★ | 1★ | 76 | 1 | 1 |
Dove | 94★ | 428 | 0 | 93 | 1 | — |
X XIHUWZ | 10 | 109 | 0 | 10 | — | — |
X XIHUWZ | 10 | 64 | 0 | 10 | — | — |
Gillette has 748% more assets than XIHUWZ
Dove, XIHUWZ, XIHUWZ have no video assets
Dove is not present on Target
XIHUWZ is not present on Walmart, Target
XIHUWZ is not present on Walmart, Target