Category Insights
AICompetitive Threat
Crayola leads "Arts, Crafts & Sewing > Painting, Drawing & Art Supplies > Drawing > Drawing Media > Crayons" by 21% over Craytastic!. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Arts, Crafts & Sewing > Painting, Drawing & Art Supplies > Drawing > Drawing Media > Crayons" has 71 products but Craytastic! only has 3 (4.2%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Craytastic!'s category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesCraytastic!(Your brand)
3
4.2% share • #4
Top Competitors
#1
Crayola1825.4%
#2
C
Conté à Paris68.5%#3
F
Faber-Castell57%