Competitive Intelligence Overview
213
Products
1026
Assets
3/3
Platforms
4.8
Assets/Product
211 products
1017 assets
1 products
6 assets
1 products
3 assets
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CRAFTSMAN leads in 8 categories across amazon, walmart, target. Key strongholds: Tools & Home Improvement > Power & Hand Tools > Tool Organizers > Tool Boxes, Tools & Home Improvement > Power & Hand Tools > Power Tools > Air Compressors & Inflators > Portable Air Compressors.
KLEIN TOOLS leads "Tools & Home Improvement > Power & Hand Tools > Hand Tools > Screwdrivers & Nut Drivers > Screwdrivers" by 41% over CRAFTSMAN. Consider expanding product range or improving visibility in this category.
amazon"Tools & Home Improvement > Storage & Home Organization > Garage Storage > Storage Racks" has 140 products but CRAFTSMAN only has 2 (1.4%). High-volume category with room to grow.
amazon98% of CRAFTSMAN's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
21.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
CRAFTSMAN Your brand | 213 | 1,026 | 0★ | 211 | 1 | 1 |
Milwaukee | 267 | 814 | 0★ | 267 | — | — |
DEWALT | 472★ | 2,938★ | 0★ | 471 | — | 1 |
W WORKPRO | 199 | 1,497 | 0★ | 199 | — | — |
. . Milwaukee | 1 | 1 | 0★ | 1 | — | — |
DEWALT has 293700% more assets than . Milwaukee
Milwaukee is not present on Walmart, Target
DEWALT is not present on Walmart
WORKPRO is not present on Walmart, Target
. Milwaukee is not present on Walmart, Target