Competitive Intelligence Overview
90
Products
278
Assets
3/3
Platforms
3.1
Assets/Product
88 products
261 assets
1 products
5 assets
1 products
12 assets
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COVERGIRL leads in 8 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Makeup > Face > Foundation, Beauty & Personal Care > Makeup > Face > Powder.
MISSHA leads "Beauty & Personal Care > Makeup > Face > BB Creams" by 45% over COVERGIRL. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Lip Care > Balms & Moisturizers" has 100 products but COVERGIRL only has 1 (1%). High-volume category with room to grow.
amazon91% of COVERGIRL's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
26.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
COVERGIRL Your brand | 90 | 278 | 1★ | 88 | 1 | 1 |
e.l.f. | 101 | 492 | 1★ | 100 | — | 1 |
MAYBELLINE | 88 | 612 | 1★ | 86 | 1 | 1 |
L'Oreal Paris | 114★ | 803★ | 0 | 113 | — | 1 |
L'Oreal Paris has 189% more assets than COVERGIRL
L'Oreal Paris has no video assets
e.l.f. is not present on Walmart
L'Oreal Paris is not present on Walmart
MAYBELLINE has the highest asset coverage (7 assets/product)