Competitive Intelligence Overview
1
Products
5
Assets
1/3
Platforms
5.0
Assets/Product
1 products
5 assets
Not present
Not present
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"Beauty & Personal Care > Fragrance > Women's > Cologne" has 24 products but Coty only has 1 (4.2%). High-volume category with room to grow.
amazon100% of Coty's category presence is on amazon. Consider expanding on walmart and target for diversification.
1
4.2% share • #7
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
C Coty Your brand | 1 | 5 | 0 | 1 | — | — |
REVLON | 104★ | 765★ | 1★ | 102 | 1 | 1 |
Victoria's Secret | 63 | 313 | 0 | 62 | 1 | — |
REVLON has 15200% more assets than Coty
Coty, Victoria's Secret have no video assets
Coty is not present on Walmart, Target
Victoria's Secret is not present on Target
REVLON has the highest asset coverage (7.4 assets/product)