Competitive Intelligence Overview
512
Products
3589
Assets
1/3
Platforms
7.0
Assets/Product
512 products
3589 assets
Not present
Not present
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Columbia leads in 18 categories across amazon. Key strongholds: Clothing, Shoes & Jewelry > Women > Clothing > Coats, Jackets & Vests > Active & Performance > Fleece, Clothing, Shoes & Jewelry > Women > Clothing > Active > Skirts & Skorts.
Frogg Toggs leads "Sports & Outdoors > Clothing > Men > Rainwear" by 87% over Columbia. Consider expanding product range or improving visibility in this category.
amazon"Clothing, Shoes & Jewelry > Women > Clothing > Dresses > Casual" has 466 products but Columbia only has 6 (1.3%). High-volume category with room to grow.
amazon100% of Columbia's category presence is on amazon. Consider expanding on walmart and target for diversification.
38
16.2% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Columbia Your brand | 512 | 3,589 | 0★ | 512 | — | — |
adidas | 1,352★ | 7,633★ | 0★ | 1351 | 1 | — |
Amazon Essentials | 699 | 3,908 | 0★ | 699 | — | — |
Under Armour | 1,276 | 5,112 | 0★ | 1276 | — | — |
adidas has 113% more assets than Columbia
Columbia is not present on Walmart, Target
adidas is not present on Target
Amazon Essentials is not present on Walmart, Target
Under Armour is not present on Walmart, Target