Competitive Intelligence Overview
3
Products
20
Assets
1/3
Platforms
6.7
Assets/Product
3 products
20 assets
Not present
Not present
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K18 leads "Beauty & Personal Care > Hair Care > Hair Masks" by 29% over COLOR WOW. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Shampoo & Conditioner Sets" has 81 products but COLOR WOW only has 1 (1.2%). High-volume category with room to grow.
amazon100% of COLOR WOW's category presence is on amazon. Consider expanding on walmart and target for diversification.
1
1.5% share • #15
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
C COLOR WOW Your brand | 3 | 20 | 0★ | 3 | — | — |
K18 | 51 | 366 | 0★ | 50 | 1 | — |
CHI | 65 | 396 | 0★ | 64 | 1 | — |
L'Oreal Paris | 114★ | 803★ | 0★ | 113 | — | 1 |
L'Oreal Paris has 3915% more assets than COLOR WOW
COLOR WOW is not present on Walmart, Target
K18 is not present on Target
CHI is not present on Target
L'Oreal Paris is not present on Walmart