Category Insights
AICategory Leader
Coloplast dominates "Health & Household > Health Care > Incontinence & Ostomy > Stoma Pastes & Powders" on amazon with 18.1% market share, outperforming 3 competitors.
amazonCompetitive Threat
Lotrimin leads "Health & Household > Health Care > First Aid > Antifungals > Athletes Foot Remedies" by 32% over Coloplast. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > First Aid > Antifungals > Athletes Foot Remedies" has 102 products but Coloplast only has 1 (1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Coloplast's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
9 categoriesLeader in 1
Coloplast(Your brand)
15
18.1% share • #1
Top Competitors
#2
T
Trophy Hut1416.9%#3
Gold Bond78.4%
#4
S
SummerHouse67.2%