Competitive Intelligence Overview
69
Products
448
Assets
3/3
Platforms
6.5
Assets/Product
67 products
421 assets
1 products
6 assets
1 products
21 assets
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Colgate dominates "Colgate Optic White" on walmart with 100% market share, outperforming 0 competitors.
walmartListerine leads "Health & Household > Oral Care > Mouthwash" by 39% over Colgate. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Toothbrushes & Accessories > Powered Toothbrushes & Accessories > Powered Toothbrushes > Sonic" has 111 products but Colgate only has 2 (1.8%). High-volume category with room to grow.
amazon83% of Colgate's category presence is on amazon. Consider expanding on walmart and target for diversification.
42
15.2% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Colgate Your brand | 69★ | 448★ | 1★ | 67 | 1 | 1 |
Crest | 59 | 86 | 1★ | 57 | 1 | 1 |
F Firefly | 12 | 73 | 0 | 12 | — | — |
F Firefly | 19 | 116 | 0 | 19 | — | — |
V Valenti | 3 | 18 | 0 | 3 | — | — |
V Valenti | 4 | 21 | 0 | 4 | — | — |
Colgate has 2389% more assets than Valenti
Firefly, Firefly, Valenti, Valenti have no video assets
Firefly is not present on Walmart, Target
Firefly is not present on Walmart, Target
Valenti is not present on Walmart, Target