Competitive Intelligence Overview
91
Products
429
Assets
2/3
Platforms
4.7
Assets/Product
90 products
423 assets
1 products
6 assets
Not present
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Coleman leads in 3 categories across amazon, walmart. Key strongholds: Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Lights & Lanterns > Lanterns > Electric Lanterns, Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Lights & Lanterns > Lanterns.
KingSize leads "Clothing, Shoes & Jewelry > Men > Clothing > Jackets & Coats > Lightweight Jackets > Cotton" by 63% over Coleman. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Sports & Outdoor Recreation Accessories > Sports Water Bottles" has 152 products but Coleman only has 2 (1.3%). High-volume category with room to grow.
amazon98% of Coleman's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
15% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Coleman Your brand | 91 | 429 | 0★ | 90 | 1 | — |
G Generic | 11,125★ | 50,596★ | 0★ | 11125 | — | — |
C Coghlan's | 23 | 112 | 0★ | 23 | — | — |
C Coghlan's | 5 | 27 | 0★ | 5 | — | — |
N Naturehike | 14 | 108 | 0★ | 14 | — | — |
N Naturehike | 44 | 329 | 0★ | 44 | — | — |
Generic has 187293% more assets than Coghlan's
Coleman is not present on Target
Generic is not present on Walmart, Target
Coghlan's is not present on Walmart, Target
Coghlan's is not present on Walmart, Target