Competitive Intelligence Overview
55
Products
238
Assets
3/3
Platforms
4.3
Assets/Product
53 products
230 assets
1 products
3 assets
1 products
5 assets
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CND leads in 3 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Foot, Hand & Nail Care > Nail Art & Polish > Gel Polish, Premium Nail Polish.
Baby Foot leads "Beauty & Personal Care > Foot, Hand & Nail Care > Foot & Hand Care > Foot Masks" by 86% over CND. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Moisturizers > Lotions" has 124 products but CND only has 3 (2.4%). High-volume category with room to grow.
amazon86% of CND's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
11.2% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
CND Your brand | 55 | 238 | 1★ | 53 | 1 | 1 |
OPI | 64★ | 352★ | 1★ | 62 | 1 | 1 |
M Manucurist | 6 | 40 | 0 | 6 | — | — |
D Double Rhythm | 6 | 43 | 0 | 6 | — | — |
M Manucurist | 11 | 78 | 0 | 11 | — | — |
D Double Rhythm | 6 | 42 | 0 | 6 | — | — |
OPI has 780% more assets than Manucurist
Manucurist, Double Rhythm, Manucurist, Double Rhythm have no video assets
Manucurist is not present on Walmart, Target
Double Rhythm is not present on Walmart, Target
Manucurist is not present on Walmart, Target