Competitive Intelligence Overview
65
Products
206
Assets
3/3
Platforms
3.2
Assets/Product
63 products
187 assets
1 products
8 assets
1 products
11 assets
Get notified when competitors change their listings, add new products, or update their creative assets. Stay ahead with real-time intelligence.
No credit card required
CLIF Bar leads in 3 categories across amazon, walmart. Key strongholds: Health & Household > Diet & Sports Nutrition > Nutrition Bars & Drinks > Nutrition Bars > Endurance & Energy Bars, Health & Household > Diet & Sports Nutrition > Nutrition Bars & Drinks > Nutrition Bars.
KIND leads "Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Bars > Nut Bars" by 76% over CLIF Bar. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Snack Foods > Bars > High Protein" has 148 products but CLIF Bar only has 5 (3.4%). High-volume category with room to grow.
amazon83% of CLIF Bar's category presence is on amazon. Consider expanding on walmart and target for diversification.
18
10.2% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
CLIF Bar Your brand | 65 | 206 | 1★ | 63 | 1 | 1 |
Atkins | 71★ | 210 | 1★ | 69 | 1 | 1 |
KIND | 70 | 371★ | 1★ | 68 | 1 | 1 |
ALOHA | 64 | 63 | 0 | 63 | 1 | — |
KIND has 489% more assets than ALOHA
ALOHA has no video assets
ALOHA is not present on Target
KIND has the highest asset coverage (5.3 assets/product)
CLIF Bar has a low primary asset ratio