Category Insights
AICategory Leader
Clairol dominates "Beauty & Personal Care > Hair Care > Hair Coloring Products > Hair Mascaras & Root Touch Ups" on amazon with 14.7% market share, outperforming 3 competitors.
amazonGrowth Opportunity
"Beauty & Personal Care > Hair Care > Hair Coloring Products > Hair Color" has 53 products but Clairol only has 5 (9.4%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Clairol's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
4 categoriesLeader in 1
Clairol(Your brand)
10
14.7% share • #1
Top Competitors
#2
S
Star USA68.8%#3
R
Red by Kiss68.8%#4
L'Oreal Paris45.9%