Competitive Intelligence Overview
53
Products
198
Assets
2/3
Platforms
3.7
Assets/Product
52 products
195 assets
1 products
3 assets
Not present
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Chicago Cutlery leads in 3 categories across amazon, walmart. Key strongholds: Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Kitchen Knives & Accessories > Knife Block Sets, Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Kitchen Knives & Accessories > Paring Knives.
Wüsthof leads "Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Knife Sharpeners" by 16% over Chicago Cutlery. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Kitchen Knives & Accessories > Knife Sets" has 124 products but Chicago Cutlery only has 4 (3.2%). High-volume category with room to grow.
amazon92% of Chicago Cutlery's category presence is on amazon. Consider expanding on walmart and target for diversification.
20
15.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Chicago Cutlery Your brand | 53 | 198 | 0★ | 52 | 1 | — |
HENCKELS | 82 | 497★ | 0★ | 80 | 1 | 1 |
Wüsthof | 83★ | 325 | 0★ | 83 | — | — |
A Astercook | 6 | 44 | 0★ | 6 | — | — |
A Astercook | 28 | 229 | 0★ | 28 | — | — |
HENCKELS has 1030% more assets than Astercook
Chicago Cutlery is not present on Target
Wüsthof is not present on Walmart, Target
Astercook is not present on Walmart, Target
Astercook is not present on Walmart, Target